Many people assume that entrepreneurial creativity (the ability to identify novel and useful solutions to problems, typically in the form of new products/services) is something you are simply born with—“you either have it or you don’t.” Yet regardless of someone’s innate talent, creativity is ultimately a skill—it flourishes when thoughtfully developed, and it dwindles if left ignored. The purpose of this course is to look at the skills underlying entrepreneurial creativity, explore how those skills can be applied to a variety of contexts (not just new business creation, but problem-solving more broadly speaking), and then work on developing those skills through several different exercises and projects.
This class isn’t about teaching you how to start a business. Instead, this class is about teaching you how to think creatively as well as critically, and you will learn this through the lens of entrepreneurship. The class is geared towards those students who do not plan on taking upper level entrepreneurship courses through the College of Business (where these topics are covered in greater detail), but would nevertheless like to learn more about the creative components of the entrepreneurial mindset.